The sales success of a property is definitely based on the agency. Realty Executives has every tool to sell a property as well as anyone in town. Our success is based on a true understanding of the current market and what is available in Rocky Point that is competing for the few buyers we have today. We must price properties competitively otherwise we are wasting everyone's time. A year and a half ago there were about 50 condos available in the resale market, today there are closer to 300, all competing for fewer buyers than we have seen in years.
The real estate profession in Rocky Point has certainly come a long way in the last few years and cooperation among agencies is at a new high level of continued growth and trust. Realty Executives is a member of both real estate associations in Rocky Point, (AMPI and PPAREA) it is through its active involvement in these associations, and the use of the MLS and marketing systems, that you will likely see the results you deserve. PPAREA is a local association, and AMPI is Mexico's National Association of Realtor's, and locally we have a networking system allowing properties for sale, to be seen on most any reputable agents and agencies websites. Most all agents in town are using this Point2 technology.
Because business in Rocky Point is slow, Realty Executives agents are networking internationally and going after potential buyers in the Phoenix and Tucson surrounding areas. Realty Executives is the only agency sponsoring the real estate renewathon in Rocky Point. This allows agents from Arizona to come down and see what we have to offer, and learn how they can help us sell for our clients. In addition, being an international franchise, we network with Realty Executives in all areas and participate in their referral program and pay referral fees to agents when they send buyers to Rocky Point.
There is no question that a property will have better exposure from a Real Estate company like Realty Executives.
Touristic travel is way down due to gas prices, passport misconceptions and other economic variables. The environment here used to be that buyers walked in the doors of any real estate company, look at what few listings that were available, and make a purchase, sometimes sight unseen. If they didn’t, then another buyer would. Yes, the fish just jumped in the boat in those days!! All agents had to do was fill out paperwork and complete the transaction and closing, and the agencies form of “marketing” was placing ads in the local tourist papers.
It’s time to reverse the marketing strategy.
Since Realty Executives is under new ownership and new management as of July 2008,
The owner is investing thousands of dollars for marketing our websites, search engine optimization, direct marketing, postcard marketing, email marketing, and we’re creating a database for a monthly newsletter to sellers, buyers, and friends and visitors of Rocky Point, keeping our name in front of them. Plus many more ideas will be implemented.
Please visit www.realtyexecs-mexico.com
Or call 602-288-8649
Or email the broker, Robin Miller at rockypointrealtor@gmail.com